Feast On New Fall Shades For Lip Velvet We know how much you love a fresh look to match the changing colors of the season, and you’re in for a treat with our new Lip Velvet shades, arriving just in time for the glorious crimsons, reds and browns of fall. The new Lip Velvet shades are perfect for completing your autumn appearance with a soft, natural lip look: Blackberry is a deep purple berry, Pomegranate is a deep red berry, Cool Brown is a deep taupe brown and Hush Rose is a lovely rosy pink. DO YOU DREAM IN VELVET? If you don’t already know about Lip Velvet, you simply must try it to believe it. It’s a velvet-smooth lip mousse with full pigment, true-matte color that goes on weightlessly and wears comfortably. Use the cushioned, multifunctional wand to line your lips or apply a one-swipe pass of color on the go. It’s that versatile – you can wear it on its own or with Lip Liner for a more defined look. Including the newest additions, Lip Velvet now comes in 14 shades. We truly believe Lip Velvet is an essential part of your ABH makeup bag, and these new colors ring in the holidays with ultimate glam. Read Article
face What Is Soft Focus Makeup? New Trend Alert: Soft Focus Makeup! What is soft focus makeup? The quest for a flawless, yet natural-looking complexion has led to the rise of soft focus makeup. Soft focus makeup uses hydrating formulas to create a glowing, smooth appearance that looks as if you're perpetually under the most flattering light. Perfect for those seeking a makeup look that's both understated and glamorous, soft focus makeup promises a flawless finish that's ideal for everyday wear. Join us as we delve deeper into what makes soft focus makeup a must-try trend. A FLAWLESS BASE BEAUTY BALM Achieve the coveted soft focus complexion with Beauty Balm. This multitasking balm is designed to perfect the skin's appearance by providing lightweight, buildable coverage that blurs imperfections and evens out skin tone. Infused with hydrating ingredients and light-reflecting particles, Beauty Balm not only moisturizes but also casts a luminous look that mimics the soft glow of natural light on the skin. A PINCH OF COLOR NEW BLURRING SERUM BLUSH Embrace the essence of Soft Focus Summer with our latest drop, the new Blurring Serum Blush. This blush is a true multitasker, marrying the skin-loving benefits of a hydrating serum with the vivid, customizable color payoff of your favorite blush. As you blend it into your skin, the formula works its magic, smoothing over flaws and adding a touch of bouncy vitality to your complexion. It’s like a little dab of summer color in every application. For anyone who's a fan of that fresh-faced look, this blush is your new go-to for nailing the trend with ease and style. LUXE LIPS LIP VELVET Dive into the Soft Focus Summer trend with our new Lip Velvet shades, designed to give you that effortlessly chic, soft-focus lip look. This season, we're introducing four timeless shades: Pale Mauve, a light mauvey taupe; Rosey Mauve, a midtone rose; Softy, a soft pink nude; and Pink Sand, a nude peachy pink. These colors are timeless, yet absolutely on-trend for creating subtle, naturally beautiful lips perfect for any summer outing. Wear them solo for a touch of color or pair with a liner for a slightly bolder, yet still understated look. Each shade brings the soft, matte elegance that's essential for the Soft Focus Summer aesthetic, providing full-pigment color and a comfortable, long-lasting finish. Read Article
Blush How To Get: Sunkissed Skin Get Glowing.Achieve A Sunkissed Radiant Glow A sun-kissed glow is more than just a trend—it's a timeless beauty look that always looks good. Whether you're looking to bring out your natural radiance or achieve a showstopping luminous look, our range of glowy products can help you get there. The right products can transform your entire complexion, adding warmth, definition, and a luminous finish that captures the light beautifully. Here’s how you can achieve that enviable glow with our must-have beauty essentials. Bring out the light with Glow Seeker Highlighter Glow Seeker Highlighter Glow Seeker Highlighter is a universal, all-skin tone flattering highlighter with a unique hybrid baked powder gel formula. It delivers a multi-dimensional wet effect shine with buildable intensity. Perfect for face, body, eyes, and lips, it takes you from subtle radiance to a bold champagne golden strobe. Bring out the sparkle with Shimmer Body Oil Shimmer Body Oil Shimmer Body Oil delivers a luxe, lightweight glow. This rich formula leaves your skin silky-soft with a delicate coconut-vanilla scent and sparkling glitter that illuminates your skin with a golden shimmer. Simply shake well and apply for an irresistible sun-kissed glow. Bring on the Bronze with Cream Bronzer Cream Bronzer Warm up your skin with Cream Bronzer. This weightless cream formula offers natural, matte sun-kissed color and contour without streaking or patchiness. Available in ten shades, it blends seamlessly for a second-skin finish, perfect for defining and sculpting. Bring on the Color with Blurring Serum Blush Blurring Serum Blush Add a pop of color with the Blurring Serum Blush. This hydrating, soft-matte liquid blush gives a radiant, blurred finish. Infused with Niacinamide and Pomegranate Peel Extract, it delivers buildable vibrant color with a natural, flushed-from-within effect. Get ready to glow and shine bright with sun-kissed radiance. Shop all of our picks. Read Article