Anastasia’s signature glam is one of our most iconic makeup styles. A timeless, romantic aesthetic that blends classic beauty with modern elegance. It’s all about soft definition, glowing skin, and sculpted, well-defined features. It’s the kind of glam that makes every moment feel elevated. Sidewalks turned into runways, special occasions into lasting memories, and even the office into photo-ready moments. The best part of this aesthetic? It’s endlessly versatile, designed to be personalized and transformed into your very own full-glam moment. Here’s how to recreate Anastasia’s signature look using her most beloved ABH essentials. Achieving Flawless Skin with Anastasia Products  Flawless makeup starts with a flawless base, and that means proper skincare prep. Begin by cleansing, exfoliating, and hydrating your skin to create the perfect canvas for your makeup primer. Wait a minute for skin to dry, then apply Hydra Prime SPF 50 with clean fingertips. This hydration hero delivers both protection and radiance, combining barrier-strengthening benefits with broad-spectrum defense as it enhances your natural glow. Next, choose a foundation and concealer that suit your skin type. Try best-selling Impeccable Blurring Second-Skin Matte Foundation for buildable, medium to full-coverage that's longwearing up to 12 hours and Magic Touch Concealer to correct, brighten and blur. Matte, Blurred & Camera-Ready  Once your base is perfected, elevate your look with ABH-worthy detailing. Begin by sculpting and defining your features with Smooth Blur Contour Stick, focusing on areas like the cheekbones, temples, jawline, and the sides and tip of the nose for refined dimension. Next, add some sun-kissed balance with Smooth Blur Bronzer, sweeping it over the points where light naturally touches your face for a soft, radiant warmth. For a fresh touch of color, layer your cheeks with a blend from the Magic Touch Blush Trio, delivering a customizable, blurred matte flush. To complete your luminous complexion, apply the Iced Out Highlighter or Glow Seeker Highlighter to the high points of your cheeks, nose, and cupid’s bow, capturing that unmistakable lit-from-within glow. Finally, seal your artistry with the Impeccable Setting Spray, ensuring a flawless, blurred finish that lasts up to 24 hours. Creating the Perfect Eye Look  Creating a glam eye look is all about layering tones, blending seamlessly, and adding the right touches for definition and drama. Always start off framing the eyes with impeccable-looking brows. First, sculpt and define brows with Brow Wiz®, then go in and add realistic hairlike detail with MicroStroke Brow Pen. Lock them in place with Brow Freeze® Gel for a lifted, long-lasting finish. Sweep shade A3 from the Embers Mini Eyeshadow Palette into the crease to create natural depth and dimension. Next, apply C2 across the entire lid and blend it along the lower lash line to achieve that rich, smoked-out effect that defines an ABH smokey eye. Brighten and lift the look by highlighting the brow bone and inner corner with A1, which adds the perfect touch of light and contrast. To enhance your eye shape, glide Darkside Waterproof Gel Liner along the upper and lower lash lines, softening the edges for effortless definition.  Top it off with Lash Sculpt Mascara, building layers for instant volume, lift, and intensity.  Lips That Pop and Perfect the Look No glam look is complete without the perfect lip to balance and elevate your eyes. For a cohesive, polished finish, start by choosing a shade that complements your eye makeup. Soft, cool-toned hues work beautifully against a smoky, dramatic eye. This combo is one of Anastasia’s favorites: Define and shape your lips with Lip Liner in Stormy, a deep mauve-gray that adds structure and a sophisticated edge, then fill in with Matte Lipstick in Soft Haze, our plush, full-pigment formula in a cool-toned mauve. This combination ensures your lips stay defined, chic, and perfectly paired with your sultry eye look all day long. Timeless Glam, The ABH Way Achieving a truly refined makeup look is an exercise in artistry, precision, and a thoughtful selection of quality products. From the multidimensional depth of the Embers Mini Eyeshadow Palette to the luxurious finish of Lip Velvet, each element is designed to elevate your features with elegance and poise. By combining pro-inspired techniques with high-performance formulas, you create a look that is at once bold, sophisticated, and timeless. Whenever you’re looking to command a room with power and confidence, let this iconic makeup look guide you in true ABH style.

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Exclusive. Elevated. Essential.  Discover the essence of modern glamour with the Anastasia Beverly Hills Holiday 2025 Collector’s Set, a curation of signature ABH favorites in a gift-ready set, and created for all beauty lovers at every skill level. This limited-edition collection embodies the innovation and artistry that defines the ABH legacy.  Packaged perfectly with a luxe ABH backpack, this collectible set offers the ultimate full-glam ritual. From skin-perfecting prep to sculpted definition, luminous glow, and statement lips. Every element is hand-selected to deliver professional-grade performance with effortless sophistication.  Through this exclusive, limited-edition kit comes the experience of that iconic, refined beauty. Each product chosen to complement the next, creating a cohesive and customizable routine that makes you feel both powerful and beautiful.   A Curated Masterclass in Glamour  Inside this exclusive curation are the key essentials to create a flawless ABH look from start to finish:  Impeccable Foundation – A second-skin matte finish that perfects and blurs skin. Hydra Prime SPF 50 – A hydrating, skin-smoothing primer with SPF 50.  Mini Impeccable 24HR Blurring Matte Setting Spray – Locks in matte complexion with a refreshing, weightless mist.   Smooth Blur Contour Stick – Sculpt, define, and perfect with creamy precision.  Smooth Blur Bronzer – Add natural warmth and dimension with soft-focus ease.  Glow Seeker Highlighter – Illuminate skin with a refined, multidimensional sheen.  Magic Touch Blush Trio – A trio of blurring blushes for a customizable flush of color.  Lip Liner (shades Dusty Rose + Malt) – Define, shape and sculpt lips with precision.  Lip Velvet (shades Hush Rose + Pure Hollywood) – Best selling lip mousse with weightless, true matte color.  Brow Freeze® Gel – Universally clear wax-gel hybrid to tame, sculpt and set brows in place.   Brow Wiz® – The precision pencil that revolutionized modern brow artistry.  The Gift of Prestige Artistry  The Holiday 2025 Collector’s Set redefines what it means to give beautifully. More than a gift, it’s an experience of craftsmanship and confidence, where professional performance meets creativity and inspiration. Perfect for the beauty aficionado, the modern minimalist, or as an indulgent self-gift, this set brings the full ABH experience into one collectible expression of luxury.  Anastasia Beverly Hills Holiday 2025 Collector’s Set Where modern artistry meets timeless luxury. 

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This holiday season, let the experience of gifting be fun, festive, and completely stress-free! Whether you're shopping for beauty lovers or treating yourself, our holiday collection has everything you need to make this season extra special. From curated brow kits to exclusive holiday editions, we have gifts for every wishlist and budget. Here, we’re breaking down some of our top picks from our Holiday Gift Guide and what makes them so coveted.   Embers Mini Eyeshadow Palette  Rich, blendable mattes. Molten metallics that glow like firelight. Our NEW Embers Mini Eyeshadow Palette includes 9 full-pigment shades in warm neutrals to rich, bold tones in matte and metallic finishes. Curated for holiday glam, it's the ultimate inspiration to spark artistry with depth, warmth, and intensity – true to ABH’s palette legacy. They’ll love the easy-to-blend formula and versatile color range for creating everything from subtle to dramatic eye looks.   WHY YOU’LL LOVE IT Contains 9 eyeshadow shades in warm neutrals to rich, bold tones Palette includes 3 mattes and 6 metallic finishes Full-pigment formula delivers high color payoff and buildable intensity High Shine Mini Lip Gloss Duo    Get iconic, on-trend shades and long-lasting luster with the essential High-Shine Mini Lip Gloss. Pick two shades of our fan-favorite, vanilla-scented Mini Lip Gloss with a luminous finish to polish your looks quickly and effortlessly. Beauty lovers will adore our new unique shades that emulate everything from ethereal and light to dark and sultry. Wear over bare lips to let natural color come through or layer with liner and lipstick for extra dimension.   WHY YOU’LL LOVE IT Provides long-lasting, glass-like shine in one swipe Weightless, non-sticky formula with comfortable wearability Instantly gives the appearance of fuller-looking lips Velvet Lips Mini Lip Velvet Duo   No holiday makeup look is complete without our velvet-smooth Lip Velvet. Perfectly packaged into a set, our limited-edition Velvet Lips Mini Lip Velvet Duo delivers our best-selling lip mousse in 2 season-ready, true-matte shades that embody Anastasia’s signature soft glam. Your loved one’s routine will be instantly elevated with essential colors, ultra-comfortable wear and a smoothing lip finish that feels luxe and non-drying.   WHY YOU’LL LOVE IT Provides long-lasting, comfortable wear with a cushioned feel Soft-focus effect diffuses the appearance of lip texture Teardrop-shaped wand lines and defines lips with ease Ultimate Brow Essentials Kit    Give the gift of a customized brow routine, complete with a full-size Brow Wiz® and full-size Volumizing Tinted Brow Gel. These are the Ultimate Brow Essentials for a soft and feathered look that’s natural and captivating. Brow Wiz® is an award-winning, ultra-slim pencil designed to add definition and hair-like detail to brows with maximum precision and control. Volumizing Tinted Brow Gel colors and volumizes your brows with a lightweight, mousse-like texture that coats each hair for natural fullness and definition. Consider this a gift that’s on every beauty lover’s wishlist.     WHY YOU’LL LOVE IT  Brow Wiz®  Adds extra definition and hair-like detail to sparse areas     Highly-pigmented, dry wax formula provides hair-like texture   Dense, custom spoolie brush designed to blend for a natural-looking finish    Volumizing Tinted Brow Gel Lightweight, buildable formula delivers a soft, natural finish  Water-resistant and long-wearing up to 24 hours  Adds instant color and volume to brows for natural fullness and definition   Find The Best Beauty Gifts at ABH.com    Holiday gifting should be fun and effortless, and we’re here to help you every step of the way! From curated brow kits to seasonal eyeshadow palettes to limited-edition lip shades, we’re ready to make this year’s holiday shopping the ultimate experience that will leave you with thoughtful, personalized gifts designed to delight. Shop our Holiday Gift Guide now to get started!  

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  Your 2025 Holiday Beauty Gift Guide has officially landed! This year, we’ve made your beauty gifting enjoyable, luxe and easy, with organized categories for every style and budget. Whether you're shopping for a makeup newbie, a skincare enthusiast, or the beauty lover who already “has it all,” we’ve handpicked the very best of our beauty lineup to make your holiday gifting feel effortless.  Get ready to find stocking stuffers, glam-worthy gift sets and more with this curated 2025 Holiday Beauty Gift Guide for everyone on your list.     Best Gifts Under $20   You don’t need to break the bank to give a beauty gift that wows. These budget-friendly essentials are perfect for gift exchanges, stocking stuffers, or as little “just because" treats.    Highlights:     Impeccable Setting Spray (Mini Size): Keeps makeup looking fresh from day to night. Travel size is perfect for holiday parties and on-the-go touch-ups.   Ultimate Brow Freeze Set: For creating sculpted, feathered brows with ease. It’s the gift that keeps brows set and pristine all day.    Perfectly Shaped Brow Duo: A compact set that defines and enhances brows effortlessly. Ideal for those who love a natural, polished look.    Mini Brow Freeze® Gel: Our best-in-class formula to shape, sculpt and set brows with extreme hold and precision on-the-go. Shop Gifts Under $20     Best Gifts Under $30   This tier is full of holiday-exclusive treasures that deliver major beauty impact. These fan-favorites and new seasonal launches are perfect for anyone who loves to experiment with glam, whether they’re a beginner or makeup pro.     Highlights:    Matte & Satin Lipstick: Creamy, long-wear formulas in universally flattering shades.   Lip Liner: Glide-on pencils that define lips and prevent feathering. Pairs perfectly with any holiday lipstick.   Ultimate Brow Essentials Kit: The key products you need for that viral soft and feathered brow look.   High Shine Mini Lip Gloss Duo: Smaller size, same major shine—perfect for holiday bags and touch-ups. Shop Gifts Under $30     Best Gifts Under $50    Want to treat someone special to elevated essentials that offer pro-level payoff? These perfect gifts for beauty lovers deliver the quality experience they deserve—without the luxury price tag.    Highlights:    Hydra Prime SPF 50: A hydrating primer + sunscreen that creates a radiant canvas for makeup.   Pucker Up Lip Trio: A lip-loving set of gloss, liner, and lipstick for a complete pout-perfecting gift.   Smooth Blur Bronzer: Sun-kissed color with a soft matte finish—perfect for winter glow.   Magic Touch Blush Trio: Three universally flattering shades in one palette. Blendable, buildable, and beautifully pigmented. Shop Gifts Under $50      Best Gifts Under $100    Ready to splurge a little? These premium sets and curated collections are total show-stoppers—ideal for the beauty lover who deserves a bit of everything.   Highlights:     Sculpt Like a Pro: A full sculpting kit for face definition with ease—includes bronzer, contour, and highlighter.   Lip Velvet Trio: A luxurious trio of velvety lipsticks in rich, holiday-ready shades.   Elevated Essentials Set: A collection of top-rated essentials, all in one gorgeous luxe bag.   Long-Wearing Brow Set: Everything needed for defined, smudge-proof brows that last from morning to midnight. Shop Gifts Under $100   Find Holiday Gifts for Beauty Lovers at ABH!    This holiday season, beauty gifting doesn’t have to be complicated. Whether you're shopping under $20 or splurging on show-stopping sets, these gifts are sure to impress.    From exclusive holiday launches to everyday essentials in festive packaging, you’ll find something for everyone on your list—and maybe a little something for yourself, too.    Happy gifting and happiest holidays from all of us to you!  Explore The Gift Guide

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The holiday season has officially arrived—and it’s the perfect time to give the gift of beauty. Whether you're shopping for a makeup beginner or a seasoned beauty lover, our curated holiday collections make it easy to find something for everyone on your list. From bold lips to radiant skin, explore our Lip, Eye, Face, and Brow Collections for this season’s most-wanted beauty gifts. Get ready to unwrap the magic of holiday gifting.  Lip Collection Gifts Bold, Luxe, and Gift-Ready. For those who love to make a statement, our Lip Collection Gifts are an absolute must. Featuring our best-selling lip products, these picks are designed to deliver everything from a classic velvet finish to a high-gloss glow. Lip Velvet offers rich, smooth color with a soft-matte finish that lasts all day, while our Lip Gloss brings the perfect boost of shine for festive parties. Want more? Our curated sets deliver extra glam, like our High Shine Mini Lip Gloss Duo or Velvet Lips Mini Lip Velvet Duo. These gift-ready sets are perfect stocking stuffers—or a chic treat for yourself. Eye Collection Gifts  Smoky, soft, and full of glam. Eyes are the window to the soul—and this holiday season, they’re also the center of attention. Our Eye Collection Gifts are built around iconic palettes and must-have shades for every kind of celebration. The Embers Mini Eyeshadow Palette features warm, fiery tones that add instant drama, perfect for those winter night-outs. Prefer something classic and wearable? Our Soft Glam II Mini Eyeshadow Palette offers buttery neutrals and romantic shimmers ideal for both everyday looks and elevated glam. These gifts are perfect for anyone who loves to play with color or build the perfect smoky eye. Face Collection Gifts  Maintain holiday glow on-the-go. Our Face Collection Gifts are curated for those who believe that great makeup starts with flawless skin. These top picks include our highlighting essentials and best-loved face products that enhance, define, and bring your skin to life, like Impeccable Blurring Second-Skin Matte Foundation (available in 25 shades) and our fan-favorite Glow Kits, Sugar Glow Kit® and Sun Dipped Glow Kit®. Whether you're gifting to someone who’s just starting their makeup journey or someone who’s all about a sculpted, radiant finish, our face kits are a dream come true for every skill level. Each product is selected to work together seamlessly—no guesswork required. Brow Collection Gifts  Define the season. No look is complete without the perfect brow—and our Brow Collection Gifts are designed to help everyone master their routine. Featuring cult favorites like the MicroStroke Brow Pen for hair-like precision, the ultra-popular Brow Wiz® for effortless shaping, and the iconic DIPBROW® Pomade for long-lasting definition, these sets are the ultimate brow wardrobe. And don’t forget our highlighting essentials—ideal for lifting the brow bone and adding a touch of glow to any look. Whether you're shopping for a minimalist or a full-glam enthusiast, this collection is a game-changer. Find The Best Beauty Gifts This Year No matter who you're shopping for this season, our holiday collections are designed to help you find the perfect, most thoughtful gift. So go ahead, wrap up your holiday shopping with beauty that’s sure to impress—and make this season the most radiant one yet.  Explore The Gift Guide

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Anastasia is a busy woman with a packed calendar, but her makeup routine is anything but chaotic—it's perfectly streamlined to keep up with her fast-moving days. She doesn’t just create beauty icons—she lives them—mastering quick transformations that deliver maximum impact from early mornings to late nights. These are the products she reaches for on repeat, and the signature looks she swears by to embody the ABH aesthetic, morning to midnight. Consider this your all-access pass to how she does it all—and looks flawless doing it. Early Morning: Barely-There Morning is “me time”. It’s the one part of the day that’s entirely mine, so I use it to ground myself—starting with skincare and sun protection. Whether I’m easing into the morning with an espresso (no cream, no sugar) or heading straight to the airport or a meeting, SPF is non-negotiable. My current go-to is our new Hydra Prime SPF 50—a multitasking primer-sunscreen hybrid that simplifies my routine without compromising on protection. It layers beautifully under makeup (and looks just as good without), making it an effortless everyday essential. The refreshing scent always wakes me up while still having that spa-like moment I need for self-care. And then, of course: brows. A quick brush-through is all it takes to feel polished and ready to face the day.  Afternoon: Hint of Glam  As the day progresses, the pace naturally picks up—whether it’s travel, business meetings, or a quick lunch date. For Zoom calls, I keep things fresh and minimal. A touch of Beauty Balm is all I need to even out my skin tone while keeping it very natural—its the perfect ‘no-makeup makeup’ product. It gives me that healthy-looking glow and layers seamlessly over my Hydra Prime SPF 50, which I reapply before heading outdoors for a walk or workout. Lunch is usually light and clean—fresh fish and vegetables are my go-to when I’m cooking for myself. And if my schedule allows, I love visiting my mom, who lives just nearby. My soft, natural daytime look transitions effortlessly into these kinds of moments—simple, polished, and quietly put together. To elevate things just slightly for the afternoon, I refine my brows and add a soft lip. Lately, I’ve been reaching for either the Brow Definer or the classic Brow Wiz® for definition, paired with a swipe of Lip Gloss in Honey Diamond—the perfect finishing touch for that barely-there glam.   Evening: Signature Soft Glam   By evening, my signature soft glam comes into full focus. It’s when I reach for my essentials to build a more complete, refined look—something that feels elevated yet effortless. I always keep Impeccable Foundation in two shades on hand, so I can create a custom match no matter the season. Lately, I’ve been mixing two shades for custom, velvet-matte skin. I love that this foundation looks like real skin, just smoother. It delivers that natural, blurred effect I love—and lasts up to 12 hours, no touch-ups needed. For early dinners that roll into late-night plans, I lean into bronzed radiance. A sweep of Smooth Blur Bronzer along the contours of my face adds warmth and definition, while the Soft Glam Eyeshadow Palette brings just enough drama—usually in the form of a classic smoky eye with rich, warm browns. This palette features all of my signature shades from day to night. To finish, I tap on a touch of the Magic Touch Blush Trio for a healthy, lit-from-within flush. Then it’s all about the lip: mood-dependent, always intentional. Lately, that means Lip Liner in Malt, paired with Lip Velvet in Kiss—the perfect soft glam signature.   Create A Routine That Keeps Up With You   Anastasia has curated her beauty routine so that she never misses a beat. With go-to products and signature looks, she proves that a streamlined routine can still deliver maximum impact. Now that you’ve seen the products and looks she swears by, you’re ready to channel that same confidence and glam, no matter what your day holds. Shop the Looks

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Halloween Makeup    Looking for a magical, glamorous, and modern twist on your Halloween style? True to our roots in makeup artistry, we love to celebrate Halloween and create stunning, pro-level makeup looks using ABH essentials. Halloween is the perfect time to get creative, transform your look, and put your makeup skills up to a fun and festive challenge. Whether you're searching for cute Halloween makeup, hot and sultry Halloween makeup, or fast and simple Halloween makeup, Anastasia Beverly Hills has everything you need to help you embody the season in style.  Ready to glam up the spooky season? Here are some of our favorite makeup looks to recreate from home, with plenty of room to play and perfect it as your personalized costume.   How To Create: Wednesday Makeup    This trending character makeup look blends spooky, somber aesthetics with playful, mysterious accents. Here’s how to get the look:  Step-by- Step Beginner Look (60 Minutes)   Perfect complexion with Impeccable Foundation. Highlight under your eyes and center of your face with Magic Touch Concealer. Create hollow cheekbones by defining the nose and jawline with Smooth Blur Contour Stick. Create a smokey eye with Sultry Mini Eyeshadow Palette. Wing out the eyes with Liquid Liner.     Step-by- Step Pro Look (90 Minutes) Enhance contours and highlight with the Contour Powder Kit. Shape and lift the brows with MicroStroke Brow Pen. Volumize lashes with Lash Sculpt Mascara. Define lips with Lip Liner and Lip Gloss.     How To Create: Mime Makeup Our glam take on mime makeup blends whimsical aesthetics with classic hints of nostalgia. Here’s how to get the look:  Step-by- Step Beginner Look (15 minutes)   Perfect complexion with Impeccable Foundation in a lighter shade. Add a winged liner with vertical accents above brows and below eyes with Liquid Liner. Define lips with Lip Liner and Liquid Lipstick.     Step-by- Step Pro Look (25 minutes) Conceal and cover brows with Pro Pencil, Impeccable Foundation and Loose Setting Powder. Redraw higher, more defined brows with DIPBROW® Pomade. Connect vertical lines through the brows and add triangular accents below the right eye with Liquid Liner.     Elevate Your Halloween Look     Our lineup is ready with all of the makeup essentials you need to nail one or both of these looks! From cult-classic, full-pigment palettes like Sultry Mini Eyeshadow Palette to vibrant Liquid Liner shades, use our pro-level tools to bring your imagination to life. Don’t forget to take pics and tag us @anastasiabeverlyhills! 

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  Eyebrows have long been one of beauty’s most expressive features—framing the face, setting trends, and reflecting cultural moods. From natural, bold 80’s eyebrows to the thin, ultra-arched 90’s eyebrows to today’s laminated trend, the evolution of brow fashion tells a story that’s as dynamic as the decades themselves.  Take a journey with us through the times and explore the iconic eyebrow styles of the past few decades. Whether it’s for your upcoming Halloween costume or to simply channel a moment of nostalgic expression, these brow trends are sure to inspire you.      In the 1980's, bold beauty reigned supreme—and that included brows. The decade celebrated 80's eyebrows that were thick, full, and natural-looking, yet still shaped to perfection. Icons like Brooke Shields helped set the tone with her voluminous, expressive brows. These weren’t messy or wild—they were tamed, natural brows that balanced softness with strength.    The natural-looking brows of this era reflected a less-is-more attitude toward grooming, focusing on enhancing what you had, not transforming it.     Get the look with Brow Wiz®, MicroStroke Brow Pen, and Clear Brow Gel Then came the 90's—a decade of grunge, minimalism, and, for many, overuse of tweezers. 90's eyebrows, also known as the famous 90's brow, became the poster child for ultra-thin, rounded arches. This trend was all about control and sharp definition, with many over-plucking to achieve the ultra-skinny style.  While iconic, many now look back on these skinny brows with a mix of nostalgia and caution. Still, their influence remains strong, with the 90’s eyebrows style seeing a surprising revival in recent years.    Get the look with Brow Wiz®, MicroStroke Brow Pen, and Clear Brow Gel With the Y2K era came a mix of sleek and sparkle—plus more diversity in brow shapes. Early 2000’s eyebrows were often pencil-thin and arched, continuing the trends of the 90's. But by the mid to late 2000's, full eyebrows started creeping back into the mainstream.  The rise of reality TV and pop stars introduced everything from y2k eyebrows (which included both skinny eyebrows and subtly fuller shapes) to more fluffy brows influenced by a desire for a natural yet polished look.  These 00’s eyebrows paved the way for a more experimental approach. Makeup tools evolved, and brow powders, gels, and pencils gave people the ability to customize their brow shape without committing to over-plucking.    Get the look with Brow Freeze®, Brow Powder Duo, Brush 7B, and MicroStroke Brow Pen   The 2010's were defined by a collective brow glow-up. Influencers and celebrities like Cara Delevingne brought full eyebrows back in a big way. 2010’s eyebrows were thick, bold, and structured, yet soft at the same time, so the feathered brow look truly took flight. With a focus on mimicking real hair strokes and brushing the brow hairs upward, this trend combined grooming with natural flair. The shaped, feathered brows of the 2010's were aided by innovations like brow gels and precision pens—allowing anyone to achieve the look.   Get the look with Volumizing Tinted Brow Gel, MicroStroke Brow Pen, and Brow Freeze® Gel Social media beauty trends combined with newly accessible brow tools eventually sparked the iconic brow trend of 2016: the finely-sculpted and meticulously-defined look that took brows from slightly bushy to glamorously groomed and bold. Precision detailing with brow pencils, pens, pomades and angled brushes combined with high-performance eyebrow gels cemented this new style that was seen everywhere from city streets to high fashion runways. Get the look with DIPBROW® Pomade, Brush 12, Pro Pencil and Brush 20   In the 2020's, eyebrows are both nostalgic and futuristic. The top trend? Laminated brows—which are essentially feathered brows on steroids. Brushed-up, glossy, and fixed in place, this style amplifies volume while staying sleek and intentional.  But the real twist of the decade is the return of the skinny brows. That’s right—2000’s eyebrows and 90’s eyebrows are coming back, thanks to the revival of y2k fashion. This time, though, they’re worn with confidence, balance, and better tools.  The modern version of skinny eyebrows isn’t about over-tweezing—it’s about strategic shaping and filling for a soft, throwback-inspired effect. Meanwhile, natural-looking brows and full eyebrows continue to coexist, proving there’s no one-size-fits-all in today’s beauty world.  Get the look with Brow Powder Duo, Brush 7B, and  MicroStroke Brow Pen Why Choose Anastasia Beverly Hills for Your Brow Needs  Whether you're rocking feathered brows, flirting with skinny brows, or keeping it classic with full eyebrows, your style likely owes something to decades past. From the natural brows of the 80's to the 90’s brow comeback, brow trends continue to cycle—each time adding a new layer of expression.   So go ahead—channel your favorite decade. Just don’t forget the brow gel! 

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“What makes you beautiful makes you powerful.” Anastasia said it because she lives it, so naturally, it’s woven into every one of our products and methods. As one of the most globally acclaimed and fastest-growing brands in the beauty industry, our whole ethos revolves around the beauty of each unique feature, starting with the iconic eyebrow transformations. See how ABH stays on top of the brow game, and the key product and artistry methods that make us the ultimate brow authority.   The Golden Ratio® Method: Where Art Meets Anatomy  When features appear balanced and symmetrical they’re perceived as beautiful. We believe true beauty is in this natural symmetry, not never-ending perfection. Anastasia's universal eyebrow shaping technique applies the mathematical principle of thirds, AKA the Golden Ratio®, to bring visual harmony to our faces. This is the art of ABH! Pick out a custom brow kit (complete with shades and products to get the look), online brow tutorials, or visit us at our salon for the ultimate brow transformation experience. A Brow Icon is Born  Anastasia started developing her unique products and techniques when she was inspired by her own clients and experience. When starting out and doing eyebrow services at the salon, she began to realize that certain brow tools and makeup did not yet exist. Being a natural entrepreneur, she started making these ideas a reality, such as the instantly-iconic DIPRBOW® Pomade. Before Anastasia created the first-ever eyebrow pomade, she was mixing Vaseline, aloe vera, and shadow to create customized brows. She was inspired to reinvent the wheel with an official formula. Now, her product line makes up her famous collection of polished, soft-glam essentials for brows and beyond.     Shaping a Generation of Brows: ABH’s Brow Dynasty  Today, the Anastasia Beverly Hills brow lineup is an impressive, extensive collection everything you need for the ultimate customized experience. Our award-winners have burst onto the scene to constantly provide the most innovative formulas and performance possible. Some fan-favorites today include Brow Wiz® our #1 pencil for definition and hair-like detail, delivering maximum precision, ease and control for all skill levels. There's also Brow Freeze® Gel , which brought laminated-look brows to every beauty lover's makeup kit, designed for use with a custom dual-ended spoolie brush to let anyone style, shape, set and sculpt brows from home. See our full brow collection and get inspired to create your custom brow routine at ABH.com!      The ABH Brow Legacy Lives On  If you haven’t yet had that defining “brow goals” moment, we’re here to help you every step of the way with the latest and greatest innovations like NEW MicroStroke Brow Pen. From best-in-class brow grooming to a full, iconic soft-glam makeup look, our products and expert artistry tips are designed to guide you to your custom ABH face. Shop new arrivals, take our brow quiz or contact us with any questions.

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Brow care is self-care! This essential step in your grooming routine will keep you looking and feeling confident and your custom brow look on lock, from shape to color to symmetry. As Anastasia likes to say, “Beauty is not about perfection, it’s about balance.” Read on to brush up on all the brow care essential tips you need to know, and how to maintain your look from home – the ABH way!  Our Philosophy – The Golden Ratio® Method  Our philosophy has always been rooted in the Golden Ratio® Method, an approach that centers around creating brow shapes that frame the face tailored to each person, allowing customized, pro-level results. Now, you can get your own ABH-approved look from home in just a few simple steps, from home or at one or with one of our pro makeup artists. Our products make it easier than ever to apply, detail, shape and set your own brow routine, with just a few products on hand.   Brow Rehab: How to Grow Back Over-Tweezed Brows The first step to brow care is taking an honest look in the mirror: have you been too attentive to your brows to the point of over-tweezing? It’s a common mistake most of us had made, but luckily, most of the time there is a way back to basics. It might be a little counter-intuitive at first, but as you’re getting into a brow routine for over-tweezed brows, it’s best to start with leaving them alone for a little growth action. Over-tweezed brows can take anywhere from 2-4 weeks to grow back, but we promise you, the payoff will be worth it! Use our eyebrow stencils as a key tool to see exactly where you’ll need to grow and remove hair. If you need a little control during this phase, allow yourself to tweeze in the center of the brows only (between the eyes), but stop there! Use the Golden Ratio® Method (detailed above) to know where to remove hairs and where to lay off.   Anastasia’s Top Brow Tips Brow care has universal baselines, but there are also customized tips and routines per brow type. For example, sparse and thin brows will have different enhancements and care needed than someone with curly, fluffy brows. Here are some examples of top tips from Anastasia to get started, specially curated by Anastasia herself:  Sparse, Undefined Brows: Got light and dark areas of the brow? Let Volumizing Tinted Brow Gel create color balance and definition in one swipe.   Over tweezed Brows: Not a lot of brow hair? Fill in natural fullness with MicroStroke Brow Pen’s easy-to-apply, easy-to-grip, easy-to-blend design.   Downward-Growing Brows: Got stubborn hairs that don’t stay lifted? Lock brows in place all-day with Brow Freeze® Gel’s extreme-hold formula.   Shapeless Brows: Brows lacking shape and definition? Fill and define your perfect shape with Brow Powder Duo’s natural-looking formula.     Final Word: Let ABH Be Your Brow Guide for Life   Remember, your unique brows are one of the many beautiful things that make you special! If you’re ready to take your custom brow care routine to the next level, head over to ABH.com to shop by brow type or desired look. We’ll be with you every step of the way, offering everything from personalized brow routine quizzes to product application deep dives. We can’t wait to build your iconic look!

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Here’s how to create a naturally radiant and dewy look, featuring 5 essential ABH products.

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Want a natural, sculpted and defined look? All you need are a few iconic ABH essentials.

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Want to recreate our beautifully blushed and bronzed look? Read on to learn how to replicate it (all artistry levels welcome!)

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Here are some of our favorite techniques and products to achieve this ABH face — all skill levels welcome.

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When it comes to achieving perfect brows, Anastasia Beverly Hills is the name you can trust. As the #1 brand in brows, we’re the go-to choice for beauty beginners and makeup professionals alike.

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